Solitaired
Our flagship gaming platform with Solitaire, Spider Solitaire, Freecell, and over 500 other games.
Solitaire Bliss
The classic Solitaire experience, with a number of Solitaire games, including Solitaire, Spider & 40 Thieves.
audience affinity and engagement
LOYALTY
Users return over 8x a month to play games on our platform.
ENGAGEMENT
Our average user session is 4x the time spent on news publishers like NYT/WaPo.
brand
100% of our audience comes from direct traffic or organic/branded search.
COMMUNITY
Leaderboards, Rankings and Multiplayer define our community.
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Unwind holds a GUINNESS WORLDS RECORDSTM Title for Most People Playing Solitaire Online in 24 Hours
10M
games played daily
40M
annual users
73%
of users identify as the household decision maker
76%
or users prefer brands that sponsor their gaming experience
GENDER BREAKDOWN
- 70% female
- 30% male
AGE BREAKDOWN
- 70% of our audience is +60 y.o.
- 20% of our audience is +45 y.o.
- 10% of our audience is +21 y.o.
AD EXPERIENCES
DESKTOP 300x600 & mWEB ADHESION
designed to be seen
At +90% viewability our display inventory is top 1% amongst publishers.
designed for impact
Our “No Ads If Idle” feature won't serve advertising to non-engaged users.
VIDEO
designed to be seen
Our desktop video experience is +90% viewable.
DESIGNED FOR CHOICE & PERFORMANCE
Our dismissible video unit has an +80% completion rate.
High-Impact video
designed to be seen
Our high-impact video product is +90% viewable and commands 100% of the user’s attention.
designed to be heard
Audio enabled and can run as a skippable or non-skippable experience.
HIGH-IMPACT DISPLAY
DESIGNED TO BE SEEN
Our high-impact display product is +90% viewable and commands 100% of the user’s attention.
DESIGNED FOR ENGAGEMENT
Average CTR is +1%
masthead
Designed for Impact
Maximize impact with our highly viewable and attention grabbing masthead format.
BE A BRAND HERO
71% of our users prefer brands that sponsor our most popular experience.
Media Quality & Differentiation
Our advertising solution offers a brand safe environment to connect with our community through our highly engaging ad products.
Our inventory is 90%+ viewable and won't show to users who are not actively engaged in gameplay.
Our inventory is 90%+ viewable and won't show to users who are not actively engaged in gameplay.
Jounce Media Bellwether Publisher for Quality Programmatic Supply
Outperform Adelaide's Publisher Attention Benchmarks
Avg Viewability 90%+ with No More Than 2 Ads Per Viewport
Deepsee “A” Rated Publisher Supply
Audience Targeting Includes Age, Gender, Ethnicity and Interest
High Impact Ad Formats Drive Results
Over 500+ brand safe card and word games
GUINNESS WORLD RECORDS™ Title for Most People Playing Solitaire
Sustainability
The team at Unwind Media recognizes the importance of addressing the environmental impact of our business, operations and ad solution. Online platforms like ours, despite being in the cloud, have a physical impact, whether that is the energy consumption of the servers we use, the energy usage of the visitors that play games on our sites or the ads we serve.
CO2 Offsetting
Since April of 2023, we’ve been offsetting the CO2 emissions of our entire business operations and visitor usage of our sites. We view this as the most holistic way to think about the carbon footprint we generate.
You can learn more about how we calculate and offset our carbon emissions here.
You can learn more about how we calculate and offset our carbon emissions here.
Bid Reduction
Since July of 2022, we’ve been working to improve the efficiency of our programmatic supply chain. Today we’re proud to report we’ve been able to successfully reduce our ad requests by over 50% and are listed as a top 20% carbon efficient supply chain by Scope3.
You can learn more about our approach to advertising sustainability and efficiency here.
You can learn more about our approach to advertising sustainability and efficiency here.
In the News
- After the Ruling: Can Publishers Thrive Through Google’s Ad Tech Breakup? (AdExchanger)
- AdExchanger’s Top 10 (Or 16) Most Popular Opinion Columns Of 2024 (AdExchanger)
- Thriving in Publishing: Emry DowningHall’s Secrets to Success and Growth (AdMonsters)
- Industry Leaders Respond to Google’s Cookie Deprecation Pause and New Opt-Out Mechanism
(AdMonsters) - Publishers’ Privacy Sandbox pauses settle into a deep freeze following reports of poor performance (Digiday)
- How Publishers are Reducing Emissions While Sustaining Revenue (Green Media Summit)
- Balancing Act: Unwind Media’s Journey to Sustainability (AdMonsters)
- Media Briefing: Publishers are still prepping for cookie deprecation despite Google’s delay (Digiday)
- Want to Win at Solitaire? Players Share Their Best Tips (New York Times)
- To Make Auctions Greener, Publishers Need More Data – And A Guarantee They Won’t Go Broke In The Process (AdExchanger)
- Media Briefing: Publishers’ audience authentication strategies are put to the test (Digiday)
- Publishers Can Boost Their Value On The Open Exchange – Without Cookies (AdExchanger)
- Adelaide Partners with Unwind Media to Enhance Media Quality Standards (ExchangeWire)
- ‘A reset button’: How publishers are prepping for a cookie-free future (The Current)
- Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business (AdExchanger)
- Some publishers are starting to see revenue lift from alternative IDs (Digiday)
- Here are the Privacy Sandbox proposals publishers are prioritizing in early tests (Digiday)
- WTF is traffic shaping? (Digiday)
- Two Ways Publishers Can Improve Programmatic Supply Efficiency (AdExchanger)
- Working With Buyers Isn’t The Only Way For SSPs To Stand Out From Competitors (AdExchanger)
- Publisher Considerations for Partner Consolidation (BeelerTech)
- Buyers Are Into SPO. What Will It Take To Get Sellers Onboard? (AdExchanger)
- Publishers Are Reexamining Their Reliance On Google After GAM Goes Dark (AdExchanger)
- Publisher Supply-Path Optimization Matters. The Question Is, To Whom? (AdExchanger)
- How Solitaired.com Turbocharged Viewability, and Reduced Bid Volume Without Losing Revenue (DeepSee)
- Reimagining a popular card game with purpose (Google)
- Will Google Ad Manager’s Link-up With Prebid Reinvent the Wheel? (AdMonsters)
About us
Unwind Media develops popular card and word games across the #1 Solitaire community on the web.
Our goal is to balance an impactful ad experiences with a great place for our audience to play, relax and unwind..
Our goal is to balance an impactful ad experiences with a great place for our audience to play, relax and unwind..
Management Team
NEAL TAPARIA
I co-founded and bootstrapped Imagine Easy Solutions, an edtech business used by 30 million students yearly. After selling the business to Chegg (NYSE: CHGG) and working as an executive there. I started SOTA partners to invest in startups, as well as founded Unwind Media.
DARSHAN SOMASHEKAR
I co-founded drop.io, a media sharing startup that was acquired by Facebook in 2010. I also co-founded Imagine Easy Solutions, which was acquired by Chegg in 2016.
In addition to being a founder of Unwind Media, I am a venture partner at TMV.
EMRY
DOWNINGHALL
DOWNINGHALL
I started in digital advertising as the 1st employee at Imagine Easy Solutions, where figuring out our ad monetization provided an opportunity to grow and scale our business.
After acquisition, I served as the Vice President of Advertising at Chegg focused on programmatic ad strategies.
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