♥
61M
Annual users
Sudoku BlissAge breakdown
60% are 65+
15% are 55–64
8% are 45–54
17% are 18–44
2.3x as likely to be 65+ as the average U.S. internet user
GENDER BREAKDOWN
61% Female
39% Male
Play. Enjoy. Repeat.
Built for Attention. Proven to Perform.
Brand-safe casual games where 61M adults spend 20+ minutes per session — 100% direct and organic traffic, independently verified from viewability to attention.
♥
♠
50M
Monthly sessions
♣
20+min
Average session
♦
+38%
Attention vs. Adelaide’s publisher benchmark
AS SEEN IN
Flagship Properties
Owned Platforms. Loyal Audiences. Scalable Reach.
Our flagship platform built around high-frequency play and premium attention.
Guinness World Records™ holderLargest solitaire community on the web500+ card & word games
Classic gameplay that drives sustained attention and repeat visits.
Solitaire + variations like Spider & 40 ThievesHigh viewability & attention scores
12owned domains across key global markets
500+brand-safe word and card games
U.S.core audience, with reach across Europe & Japan
Source: Unwind Media platform data.
affinity and ENGAGEMENT
Audience affinity and engagement
Advertising
Category
Category
Automotive
Pets
Pharma
Sports
Cooking
Shopping
Alcohol
Political (Registered Voters)
Travel
+30%
+20%
+65%
+30%
+33%
+64%
+69%
+77%
+29%
Brand Safety
500+ brand-safe games. Zero guesswork.
The Unwind Difference
Unmatched attention and engagement
How Unwind compares to typical web environments.
Time in Session
Return Frequency
Viewability
User Behavior
Ad Performance (Moments)
Traffic Source
20+ minutes
8x/month
90%+
Active play
2%+ CTR
100% direct & organic
Typical Web
Environments
Environments
4 minutes
1–2x/month
60%
Passive scroll
<0.5% CTR
Sourced & mixed
Source: Similarweb (typical web environment figures).
Ad Experiences
Built for viewability, attention, and impact
Immersive, brand-safe ad formats built to maximize attention, completion, and brand impact.
- 90%+ viewability on desktop and mweb
- No more than 2 ads appear at anytime on desktop, mweb is 1
- Our exclusive "no ads if idle" feature ensures your impressions are only reaching engaged players
- +13% vs. Adelaide’s publisher attention benchmark
- Available via PMP, programmatic guaranteed and direct
- Full-screen display units that appear during natural pauses in gameplay
- 2%+ click-through rate
- 100% share of voice
- +33% vs. Adelaide’s publisher attention benchmark
- Available via PMP, programmatic guaranteed and direct
- 90%+ viewability
- 80%+ completion rate (VTR)
- Our exclusive "no ads if idle" feature ensures your impressions are only reaching engaged players
- +48% vs. Adelaide’s publisher attention benchmark
- Available via PMP, programmatic guaranteed and direct
- Full-screen video that appears during natural pauses in gameplay
- Audio enabled (available)
- Skippable or non-skippable
- 100% share of voice
- 90% completion rate on videos under 15 seconds
- +45% vs. Adelaide’s publisher attention benchmark
- Available via PMP, programmatic guaranteed and direct
Source: Adelaide publisher attention benchmark (benchmark = 0%); independent audit completed June 2026.
media quality
Verified Quality. Differentiated Supply.
Verified by leading partners across viewability, attention, and supply integrity.
Supply quality
Bellwether PublisherJounce Media bellwether publisher since 2023
“A” rated supplyTop ad-quality and environment grade
100/100 quality scoreAcross all domains
Inventory quality
99%+Valid traffic — verified real players, not bots
+38%Attention score vs. Adelaide’s publisher benchmark
Average viewability across desktop and mobile web
Ads on screen at any time — one on mobile web
Differentiation
Record holderMost people playing solitaire online in 24 hours
ResearchPartnership research shows solitaire gameplay increases focus
CertifiedMinority Business Enterprise, eligible for supplier-diversity spend
Partner ratings and certifications as issued by each provider.
Sustainability
The team at Unwind Media recognizes the importance of addressing the environmental impact of our business, operations and ad solution. Online platforms like ours, despite being in the cloud, have a physical impact, whether that is the energy consumption of the servers we use, the energy usage of the visitors that play games on our sites or the ads we serve.
Since April of 2023, we’ve been offsetting the CO2 emissions of our entire business operations and visitor usage of our sites. We view this as the most holistic way to think about the carbon footprint we generate.
You can learn more about how we calculate and offset our carbon emissionshere here.
Since July of 2022, we’ve worked to improve the efficiency of our programmatic supply chain. We’ve been able to reduce our ad requests by over 50% and are listed as atop 20% carbon efficient supply chain by Scope3.
You can learn more about our approach to programmatic sustainability and efficiency here.
in the news
Thought Leadership in Programmatic Media
Perspectives on transparency, supply quality, and the future of publisher monetization from Unwind.
About Unwind
Leadership Team
Team Unwind brings experience across gaming, media, and advertising technology, with a focus on building products that work well for both players and brands.
I started in digital advertising as the 1st employee at Imagine Easy Solutions, where figuring out our ad monetization provided an opportunity to grow and scale our business.
After acquisition, I served as the Vice President of Advertising at Chegg focused on programmatic ad strategies.
I co-founded and bootstrapped Imagine Easy Solutions, an edtech business used by 30 million students yearly. After selling the business to Chegg (NYSE: CHGG) and working as an executive there. I started SOTA partners to invest in startups, as well as founded Unwind Media.
MEDIA KITS
Media Kits
Unwind Media Kit and One Pagers
